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Lavielle

Lavielle

Lavielle is a Saudi women's home wear brand inspired by the graceful, calming essence of the lavender flower.

Research into the lavender plant revealed its delicate, richly branching structure. This became the foundation of the visual identity, translated into abstract, vector-based forms that echo its organic and intricate branching nature.

ClientLavielle
SectorFashion — home wear
Year2025
MarketSaudi Arabia
What we did
  • Identity
  • Packaging
  • Retail
  • Campaign
Close crop of a model's hair and shoulder in Lavielle campaign photography
Mauve Lavielle tote bag carried at the hip
Embossed Lavielle monogram on a mauve card
Lavielle business cards arranged on a terrazzo surface
Lavielle shopfront sign set into an arched window
Pale pink Lavielle shopping bag held in daylight
Black and white photograph of a dancer in flowing fabric
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